About Us

Founder of Galvin Sports Management, Sinéad Galvin has over 15 years professional experience in brand management, sports marketing, communications and sponsorship coupled with a real love and passion for sport, fitness and wellness.

After graduating from DIT with a first-class honours degree in Marketing, Sinéad started her career in Brand Management and gained seven years’ significant experience in the FMCG sector with Bewley’s Coffee, KittenSoft, Boyne Valley and Seven Seas. During this time Sinéad also pursued her passion for fitness by qualifying as a personal trainer from the National Training Centre.

Sinéad then took on the role as the first Marketing & Sponsorship Manager with Athletics Ireland. Key projects included marketing the European Cross-Country Championships which were hosted in Dublin in 2009 and the Grant Thornton Corporate 5k Team Challenge (organised by Athletics Ireland). She oversaw the development of a digital strategy for the association including the website and social media platforms. Core responsibilities also included sponsorship acquisition and management and PR/communications for the association.

In recent years, she was part of the sports team at PR agency Wilson Hartnell. Her role as Account Director gave her the opportunity to work with leading brands and sponsorship including Electric Ireland/Team Ireland: #ThePowerWithin, AIB GAA: #TheToughest, Swim Ireland, Hockey Ireland and the SSE Airtricity Dublin Marathon.

Founder – Sinéad Galvin

In September 2016, Sinead decided that the time was right to start up her own business centered on all the areas she had loved working on over the years and so Galvin Sports Management was established!

Since its foundation GSM has worked with several clients including Pop Up Races, IRONMAN (formerly TITAN Experience), Athletics Ireland, Sport Ireland, Sport Ireland Institute and UCD. GSM also provides mass participation consultancy services to Wilson Hartnell for their client Dublin Marathon. GSM also proudly represents remarkable athletes (link to brand ambassadors page) helping them to build their personal brand and secure commercial and speaking opportunities (link to speaker’s page).

She combines her business with being mum to two sparky boys. While her former sprinting days (which included a few underage national titles and an Irish vest or two) are now well and truly over, she enjoys her sanity runs and the challenge of running in occasional 5k/10k races. She is an advocate for improving the media exposure and commercial opportunities for Olympians, Paralympians and Women in Sport, for greater diversity.