Sports Marketing, Communications & Sponsorship Consultancy

Building your Brand. Securing you a Sponsor.

Offering a collaborative & tailored approach, we work with you, to enable you to achieve your objectives. From getting a sportsperson, sport or sports event the media coverage, it deserves; securing sponsorship or improving your digital profile, GSM can deliver.

Founder of GSM, Sinéad Galvin brings over 15 years’ experience in brand management, media and sponsorship and a unique knowledge of the sports industry. This informs all strategic planning and implementation of projects, providing you the best opportunity of success, regardless of the resources you have available.

We take the time to understand your challenges and provide flexible hassle-free solutions.

Get in Touch


We enable sports bodies and sport event organisers to communicate key messages through earned media (PR) to their target audience. Services include management of media days, strategic planning and crisis management planning.

Brand Building

From brand reviews, to branding architecture, to digital footprints, we will guide you through the brand building process. We ensure that your brand communicates what your sport organisation, company or sports event; strengths, values, purpose, and of course your products and services.


We work with rights holders to establish the value of what the rights holder can offer to a sponsor, pitch it effectively to an identified targeted list, with a view to securing a long-term sponsorship partner. We can guide you through valuation, market research, pitch material and securing meetings with potential prospects.

What separates Sinéad of GSM, is the time and effort she takes to understand the requirements of media organisations. Noticeably, she doesn't adopt a one-size-fits-all approach and does her utmost to ensure press events and interviews are tailored to suit all media organisations.

Steve O’Rourke

When we saw visibility of our brand, Pop Up Races, being worn by Olympian Ciara Mageean on RTE News, & by Catherina McKiernan on TV3, when telling the nation about the KIA Race Series, we knew that Sinéad and Galvin Sports Management had delivered on their promise of building awareness of the Pop-Up Races brand. The PR coverage achieved was far beyond our expectations.

Brian Conroy Managing Director Pop Up Races

Case Study - Kia Race Series