Empowering you to Unlock your Potential

GSM offers a tailored approach to training and coaching, with a sound theoretical basis combined with over 10 years of ‘real life’ specific sport industry knowledge.

For each course, workshop or one to one coaching session, we work with you to understand the challenges you face and to develop clear learning objectives. This informs the course delivery content and learning method employed.

Participants are provided with the essential tools required to learn in a stimulating, interactive and enjoyable environment. And most importantly the learning is practical and actionable. 

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Athlete Workshops

Dealing with media, the pros and cons of social media and building your own personal brand.

Media Management

Understand how the media works and how best to implement an effective plan to maximise media coverage for your sport.

Sports Communications

Develops knowledge and understanding of the strategic importance of communications and evaluation of a communication plan.


Understanding the sponsorship market place and how to best go about securing and retaining sponsorship.

Worked With:

“Sinead Galvin led the communications component of the UCD MSc in Sports Management and delivered an excellent module. The knowledge and expertise Sinead shared with the students allowed them to not only acquire a detailed understanding of the theory underpinning communications within the sports industry but also how it may be practically applied. As a result, the MSc students have developed industry relevant knowledge and skills which will enhance their future careers”

James Matthews Head of Sport Management UCD